Ten years of Polín et Moi: This is how we celebrate our Tenth Anniversary
1.1. Once upon a time… a brand born from affection🧵
Polín et Moi was born in 2015 with a very clear idea: to create a different women’s fashion brand, designed for real women, with carefully crafted designs and a special soul. We started with a capsule collection and a lot of enthusiasm. We designed from emotion, from the inspiration given by our customers, our mothers, our friends. And above all, from the desire to make people feel good.
What started as a small project grew alongside you. From the first order to the first Guest collection. From the first showroom to our Atelier in Madrid. From the first customer to becoming a community.
A community of women with their own style, who understand fashion not as something you wear, but as something you live.
1.2. 10 years, 10 values, an unforgettable celebration🎉
From May 18 to 25, we celebrated these ten years of history with a very special campaign. We didn’t just want to run a promotion. We wanted it to be a tribute to you, who have accompanied us on this journey.
For ten days, each day had a different surprise: discounts, raffles, gifts, charitable actions, and unique experiences both in the online store and at the Atelier.
Under the motto "10 years, 10 values", we revived everything that defines us: closeness, authenticity, creativity, elegance, affection, simplicity, sustainability, femininity, community, and passion.
1.3. We started with those who have given us the most: our loyal customers💌
The first gesture was for our oldest subscribers. We offered them private access, with benefits depending on the number of purchases made. From 15% up to 20% discount, plus free shipping.
It was a way to tell them, once again: you have been here from the beginning, and we deeply appreciate it.
During the campaign, we highlighted garments that have been iconic for us: midi dresses you have worn to weddings, jumpsuits that have accompanied you on trips, sandals that hold summer stories, or blouses that have been present at important meetings.
Additionally, we held a special Flash Sale of our Guest collection, much loved by our community.
Because we know that when you dress in a Polín et Moi garment, you’re also telling a story.
1.4. Details that move you, gestures that matter🎁
One of the most special days was May 22. We gave away an exclusive tote bag with the first orders placed through the app, and also donated €1 for every purchase to the NGO Amalgama Social.
We wanted the anniversary to also have a positive impact. That celebrating would also mean sharing.
Throughout the week, our Atelier in Madrid was filled with life. We held events without appointments, welcomed new and regular customers, shared coffees, laughter, and also very beautiful moments.
We created a real meeting space: where trying on a garment is just part of the experience. Where you can come with a friend and leave with a new story.
We also organized:
- A day of games with prizes.
- A micro-event with Lico, a friendly brand with which we share values.
- A call for microinfluencers that generated content full of real beauty.
1.5. Ten years, seven moments that made us who we are
They say to understand the present you have to honor the path traveled. And on this anniversary, we couldn’t help but look back at those small but significant milestones that have shaped what Polín et Moi is today.
✨ 2015. It all started with a capsule collection and a dream in our hands. A handful of simple but intentional designs that spoke of a new way of understanding fashion: closer, more real, more yours.
🏡 2016. We gave our ideas a home and opened the doors of the Atelier. A physical space, yes, but above all a place for meeting, touch, laughter, and fitting rooms full of stories to come.
💫 2018. The Invitada collection was born, and with it, the dream of accompanying you in your most special moments. Soulful dresses for weddings, celebrations, and days that become memories.
🌐 2020. The world stopped, but our connection with you didn’t. We reinvented ourselves, strengthened our online channel, and learned that closeness doesn’t always require physical presence. We were far away… but never so close.
📲 2022. We launched our own app. Because growing also means making things easier for you, being in your pocket, just one click away, without losing our essence.
🌅 2023. The Atardecer collection marked a new beginning. It was poetry made fashion. A reflection of what we learned, what we lived, and what we were ready to share.
🎉 2025. And here we are. Ten years later, celebrating with you. With the same excitement as the first order and the certainty that the best is yet to come.
Thank you for walking with us
Ten years later, what we feel can’t fit in a single post, nor in a campaign, nor even in a celebration. It’s a mix of pride, emotion, and deep gratitude. Because Polín et Moi wouldn’t exist without you. Without every woman who trusted us, who chose one of our garments for an important day, or simply to feel good on an ordinary Monday.
This anniversary has been an opportunity to remember where we come from, celebrate where we are, and dream about where we’re going. We have grown, evolved, and learned, but we have not changed our essence.
Because, in the end…
Every year, an emotion. Every step, a reason.
Every decision, a reflection of who we are: a brand born from the heart.
Thank you for being part of these ten years of soulful fashion.
Thank you for being here, for coming back, for being you.
And as we always say: the best is yet to come💖.
